Scientific and Theoretical Foundations for the Development of Marketing Strategies for the Development of Service Enterprises in the Digital Economy
Keywords:
marketing, service sector, strategy, marketing strategy, digital economyAbstract
In the article, the essence and concept of the formation of services marketing, the legislation and features of the development of the services industry are studied, requirements for the strategy of services marketing are developed. Methodological approaches are proposed, which give the opportunity to choose marketing strategies aimed at ensuring thesuperiority of service enterprises in the competition.
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