Digital Marketing and Digital Technologies as the Effective Tools in Metaverse of Garment, Knitting, Apparel Enterprises

Authors

  • Abdulaziz Aliev Doctorate of Department of Marketing Tashkent State University of Economics

Keywords:

Digital marketing, digital textile, metaverse, digital technologies, social media channels, digital fashion, CAM, CAD, 3D technologies

Abstract

While the world is in the period of globalization and traditional ways of doing business seem to been outdated in the attention of majority of well-known companies and enterprises the necessity to switching to new ways of doing business is arising day by day by introducing new digital technologies and new stage of digital marketing technologies is sought in technology or element known as metaverse or digital metaverse.

Thereby, the current article describes for the conceptual, theoretical frames of digital marketing technologies, digital technologies, digital textile, CAD/CAM, 3D technologies that can be a value to apparel, knitting, garment industries as huge asset for which the investments should be done more by industries and companies as well as demonstration of digital technologies and tool essentially helpful to business activities of industries and companies.

References

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C. K. Ntim, S. P. Ocran, and R. Acquaye, “Digital Textile Printing: A New Alternative to Short-Run Textile Printing in Ghana,” Int. J. Technol. Manag. Res., vol. 2, no. 1, pp. 60–65, 2020, doi: 10.47127/ijtmr.v2i1.51.

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Published

2022-12-09

How to Cite

Aliev, A. . (2022). Digital Marketing and Digital Technologies as the Effective Tools in Metaverse of Garment, Knitting, Apparel Enterprises. European Multidisciplinary Journal of Modern Science, 13, 1–4. Retrieved from https://emjms.academicjournal.io/index.php/emjms/article/view/838

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Articles