Marketing in the Banking Sector and its Role
Keywords:
marketing, trust, bank marketing strategies, modern digital marketing practiceAbstract
In modern and rapidly changing realities, banking marketing plays a special role. It is one of the most important functions that determine the banking strategy of behavior in the financial market. Now marketing is not just a part of the bank's activities, it involves the creation of a certain ideology, a brand that positions the bank in the market as a separate, unique object and thereby forms the trust of the population.
References
Balova S.L. The modern concept of marketing in the market of banking services // Proceedings of the Ivanovo Readings. 2019. No. 5. P. 242–246.
Balova S.L., Divaeva E.A. Marketing research as an important factor in the effective implementation of innovative developments.
Bondarenko T.N., Skorobogatova A.A. The role of marketing strategies in organizing the work of a commercial bank with clients // International Journal of Applied and Fundamental Research. 2020. No. 3-3.
Ivanchenko O.V. Relationship marketing as a tool to improve the efficiency of banks // Concept. 2014. No. p17.
Kotler F., Keller K.L. Marketing. Management. SPb. : Peter Press, 2018.
Erkinov, S. E. (2022). Study on Linguophilosophy of the Past and Present. Journal of Positive School Psychology, 9507-9519.
Erkinov, S. (2015). Regularities of professional military sphere in english. SCIENTIFIC ENQUIRY IN THE CONTEMPORARY WORLD: THEORETICAL BASIСS AND INNOVATIVE APPROACH, 89.
KUSHBAKOVA, M., Zarina, R. U. Z. I. M. U. R. O. D. O. V. A., & Shahram, A. S. L. O. N. O. V. (2020). Innovative Methods and Ways to Teach and Learn Foreign Language. ECLSS Online 2020a, 146.
