Importance and Characteristics of Brand Choice in Services
Keywords:
Enterprise, service, product, market, trade mark, trademark, customerAbstract
This article discusses that the successful operation of service enterprises in the market largely depends on marketing, and the position of each service sector enterprise in the market largely depends on the brand, which is one of the marketing tools.
References
Message from the President of the Republic of Uzbekistan Shavkat Mirziyoyev to the Oliy Majlis. January 24, 2020 - People's Show, January 26, 2020
Decree of the President of the Republic of Uzbekistan dated February 7, 2017 No. PF-4947 "On the Strategy of Actions for the Further Development of the Republic of Uzbekistan".
Fundamentals, 5th European Edition. Textbook. - M .: LLC "I.D. Williams ", 2013. - 752 p.
Soliev A., Vuzrukhonov S. Marketing, market science. Textbook. - T .: Iktisod-Moliya, 2010 .-- 424 p.
Ergashkhodzhaeva Sh.Yu., Kosimova M.S., Yusupov M.A. Marketing. Textbook. - T.: TDIU, 2011 .-- 202 p.
Khamraeva S.N. Innovative development of rural infrastructure.
Monograph - Tashkent: 2017 - 73 p.
Aaker D., et al. Marketing research. Ed. 7th. Per. s angl / Pod red. S. Bozhuk. - SPb.: Peter, 2004, - 848 p.
Aksunova G.N. Marketing. - T., 2005 .-- 463 p.
Bagiev G.L., Tarasevich V.M., Ann X. Marketing: 3rd ed. / Under total. ed. G.L. Bagieva. - SPb.: Peter, 2006, - 736 p.
Basovsky L.E. Marketing: Course Lecture. - M .: INFRA-M, 2010 .-- 219 p.
Boyuk S.G., Kovalik L.N. Marketing research, - St. Petersburg: Peter, 2004. - 461 p.
Bronnikova T.S. Marketing: theory, practice: textbook / T.S. Bronnikov - 2nd ed., Revised. and add. - M .: KNORUS, 2010 .-- 208 p.
Gerasimov B.I., Mozgov N.N. Marketing research of the market: textbook / B.I. Gerasimov, N. Mozgov. - M .: FORUM, 2009 .-- 336 p.: Ill.
E.P. Golubkov Marketing research: theory, methodology and practice. / 2nd rev. and add. - M .: Finpress, 2003 .-- 496 p.
E.P. Golubkov Fundamentals of Marketing. 2nd revised and add
