The Specifics of a Creative Product as a Cultural Industry Product

Abstract

The article reveals the specifics of the production and consumption of a creative product based on an economic approach and cultural research. The main characteristic features of a creative product as a commodity in the process of production and consumption are highlighted. The specificity of a creative product as a commodity consists in its semantic load, where priority is given mainly to communication and the signification system rather than functionality. The characteristic features of the production and consumption of goods are correlated with the process of production and consumption of goods of cultural and creative industries. As the main principle of the system of production of creative goods, the author identifies duality, which is due to the modern understanding of the essential value of the goods of cultural industries.